Creative Direction: NikeLab x DSM NY ReDesign, Dover Street Market, NYC

NikeLab DSM, NYC

Tasked with redesigning and renovating the NikeLab shop-in-shop at Dover Street Market New York for their 2017 New York Fashion Week Open House. Founded by legendary Japanese Fashion Designer Rei Kawabubo of Comme des Garçons, Dover Street Market (also in London, Tokyo, Singapore and Beijing) is a constantly revolving retail experience featuring a variety of CdG labels and a tightly edited selection of additional collections from brands such as Gucci to Supreme.

Creative Direction, Product Presentation, Project Management by Zak Hoke.


NikeLab DSM NY
160 Lexington Ave.
New York, NY 10016


Creative Direction
Product Presentation
Project Management
Shop Re-Design

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