Creative Direction: Nike x Atmos In-Store Takeover, NYC

Atmos, NYC

NIKE AIR MAX 1 ATMOS – In 2006, Tokyo-based atmos took on the task of designing their own Air Max 1. The result was an iconic design that would go on to become a favorite for many, as well as last year’s Vote Back winner. Now, answering the call of the people, the atmos x Nike Air Max 1 returns in true form, arriving complete with iconic elephant and vibrant jade accents.

Creative Direction, Product Presentation and Visual Merchandising by Zak Hoke.


Atmos NYC
203 W 125th Street
New York, NY 10027


Installation/Store Takeover
Creative Direction
Visual Merchandising
Project Management
Special Packaging
Window Display


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