Creative Direction: NIKE X UNDERCOVER GYAKUSOU INSTALLATION, NIKELAB 21M, NYC

NikeLab 21M, NYC

Nike’s Gyakusou running collection is going on six years now, and the collaboration between the Swoosh and UNDERCOVER founder Jun Takahashi continues to push boundaries. For Holiday 2016, the NikeLab Gyakusou collection builds upon the last, blending leading Nike innovations with Takahashi’s creative and athletic sensibilities. The seasonal offerings are designed to reduce distraction by being easily packable, highlighted by the lightweight and water-repellent NikeLab Gyakusou Packable Jacket. Additional standout pieces include the NikeLab Gyakusou Track Jacket, NikeLab Gyakusou Zipoff Aeroloft Jacket and the NikeLab Gyakusou FlyVent Shorts. Men’s and women’s colorways of the NikeLab Gyakusou LunarEpic Flyknit round out the range.

The intent of the design direction for the in-store installation was to provide both a truly elevated product storytelling moment within an immersive spatial experience for consumers and visitors alike.

Creative Direction, Product Presentation and Visual Merchandising by Zak Hoke.

Location:

NikeLab
21 Mercer Street
New York, NY 10013

Type:
Retail

Assignment:
Installation/Store Takeover
Creative Direction
Visual Merchandising
Signage/Branding
Project Management
Fixture Design

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